Getting to know me better!

Hello, I am Karina! I’m a multifaceted Social Media Professional with over nine years of experience in social media management, marketing, content creation, and branding. I studied Television, Film & Media Studies at California State University, Los Angeles, and am currently pursuing a Social Media Marketing Certificate at Mt. San Antonio College. With a passion for storytelling and a commitment to keeping each brand's unique voice alive, I founded K. Saffi Socials. My approach is all about personalization—working one-on-one with businesses to craft tailored content strategies and social media plans that truly resonate.

I've had the privilege of working across various industries, managing multiple accounts in film & TV, podcast production, wine, aviation maintenance, retail, hospitality, and the professional sector—helping brands grow their online presence authentically, organically, and strategically. Whether you're looking for full management or simply need guidance on how to navigate social media on your own, I'm here to make the process stress-free, allowing you to focus on what you do best.

In my downtime, I love capturing life's moments through photography and videography and expressing myself through writing and drawing. I'm passionate about art, films, and nature, and I love traveling. Having traveled the world and done humanitarian work in places like Cambodia, Mexico, and the U.S., I've gained a deep appreciation for different cultures and experiences. I've also lived in New York City, which was an incredible chapter of my life. I enjoy drinking decaf coffee—because, let's face it, I don't need that much energy! I'm an empathetic person who loves spending quality time with family and friends, which keeps me grounded and inspired.

I'm passionate about storytelling, which drives my approach to content creation. I've helped grow my clients' social media presence organically, increasing their followers from 10,000 to 18,000 in just a few months, have increased their social media page views to 250,000 each month, 5.5 million views on videos. Additionally, I've been instrumental in achieving over 100,000 downloads for the Wine Talks podcast. These are just a few accomplishments that reflect my commitment to helping brands grow and engage authentically.

So whether you're a small business looking to build your online presence or an established brand seeking a fresh perspective, I'm here to help you succeed. Let's connect and create something amazing together!